![]() If AI chatbot technology is intended to provide clear, accurate, and correct responses based on the data they have access to, this sort of snake-eating-its-own-tail content creation is clear evidence that there are some serious bugs that still need to be worked out. Additionally, this represents a problem when users are looking for authoritative sources - the difference between Bing providing answers that are sourced from respected medical websites, for example, is much different than an answer that is simply concocted by Bing itself. First, from a consumer experience angle, this sort of circular sourcing can be confusing to users trying to understand the results of their Bing searches. In other words, Bing isn’t providing answers sourced from third-party websites that it finds in a web search - it’s using itself as a source. In the case of Bing, it was recently discovered that it’s offering search engine results that are recursive - Bing is citing itself in its answers. Unfortunately, the problem here is that these chatbots aren’t always providing correct or accurate responses to these queries. Technologies driven by language models like ChatGPT, like Microsoft’s Bing search engine, can produce detailed responses from a simple query written in natural language by a user. ![]() Seeing an AI-driven chatbot in action is mesmerizing. Unfortunately, while these chatbots are absolutely incredibly advanced, and they can produce some jaw-dropping content, they aren’t quite ready for primetime just yet. New developments in AI-driven chatbots capable of producing human-like written content have captured the imagination of every real estate marketer looking for better ways to streamline content creation. Today, real estate professionals are even more excited about the potential of AI technology, especially in the realm of real estate marketing.
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